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Category «Secrets of audio design and perfumery»

Neural networks in perfumery: can AI pick a fragrance from a playlist?

AI pick a fragrance

AI is becoming surprisingly human-like when it comes to capturing emotions. Recent experiments suggest it can even pair fragrances with music, recognizing subtle emotional connections. Imagine your playlist automatically inspiring a matching perfume — a concept now within reach, thanks to neural networks trained on sensory analytics. Algorithms are learning to interpret moods from melodies,…

Soundscape for business

Dynamic sound engagement

In the dynamic world of business, sound plays a crucial yet often overlooked role in shaping customer experiences. Companies are increasingly realizing the significance of integrating sound into their brand identity to enhance emotional connections with consumers. The way a brand sounds can influence customer perceptions, creating lasting impressions that impact decision-making. As a result,…